BQA does more than just help beef producers capture more value from their market cattle: BQA also reflects a positive public image and instills consumer confidence in the beef industry. When producers implement the best management practices of a BQA
program, they assure their market steers, heifers, cows, and bulls are the best they can be. Today, the stakes are even higher because the full beef supply chain is leveraging BQA to ensure our commitment to food safety, animal wellbeing, and
Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common-sense husbandry and transportation techniques can be coupled with accepted scientific
knowledge to haul cattle under optimum management and conditions.
Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community
the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
Beef University is a free, online training program which covers the beef basics that will help you market and menu beef. Your customers rely on you to be their expert source on the foods they purchase and consume. They expect you to know everything
from how beef is raised, how to select and prepare beef, and the health and nutrition benefits of beef. Beef U will help you understand the ‘ins and outs’ of beef to deliver superior customer service, which translates to an improved bottom line.
The Beef Nutrition Education Hub, managed by a team of nutrition scientists and registered dietitians, is an education portal tailored to support the needs of the health and nutrition community. From evidence-based educational webinars, to podcasts
featuring credentialed health experts and immersive learning experiences, you have access to a variety of complimentary resources, including many that have been approved for continuing professional education units by the Commission on Dietetic
Registration and the American College of Sports Medicine.
The Calf Care and Quality Assurance program promotes a mindset — a way of thinking — that prompts calf raisers to approach management decisions with thoughtfulness and an appreciation for the responsibility they have to their animals,
consumers, the environment, and the broader cattle industries in the United States.
Beef University courses have been newly updated as of October 2020.
Not what you're looking for? Find in person options and more resources below:
Five self-guided lessons that address environmental sustainability, beef nutrition, animal welfare and beef safety while taking advocates through the beef lifecycle, from pasture to plate. The course also offers historical context on the evolution of
the U.S. beef industry from the time the first cattle were brought to North America to today.
Once you've completed MBA NextGen, continue your education with lessons on beef's nutrition, sustainability, animal welfare, and much more from subject matter experts at the National Cattlemen's Beef Association, a contractor to the Beef Checkoff.
Instructors and Teachers: Are you teaching the MBA course in a classroom or group setting? Request access here to download MBA resources, including our Teacher's Guide to getting students enrolled, Grab & Go Activities for the classroom, and an Advocacy Planning Guide.